Sunday, July 7, 2013

Joe Manganiello Launches the Magnum Ice Cream Pop-Up Shop in Toronto

Joe Manganiello for Magnum Ice Cream in Toronto
Joe Manganiello snacks on a custom Magnum ice cream bar in Toronto
Just in time for National Ice Cream Month, luxury ice cream brand, Magnum, launched its first North American pop-up ice cream store in the heart of Toronto's Yorkville area last week. The brand's celebrity spokesperson, Joe Manganiello, was on hand to help celebrate the opening of the Magnum Pleasure Store, and fans of the True Blood superstar (including yours truly) got to mix and mingle with him over some delectable ice cream bars and luscious choco-tinis!
Joe Manganiello at the Magnum Pleasure Store
Joe Manganiello at the Magnum Pleasure Store

Joe Manganiello launches the Magnum Pleasure Store
Joe Manganiello launches the Magnum Pleasure Store

Terry Wong and Joe Manganiello!
Me and Joe Manganiello!

Signature Magnum choco-tinis
Signature Magnum choco-tinis
The Magnum ultimate pleasure is a vanilla bean ice cream bar customized to your exquisite taste. Visitors begin their Pleasure Store experience by choosing from a vast selection of sweet and savoury toppings such as chocolate flakes, ground hazelnuts, bacon bits, goji berries and more. Then, servers add each of your favourite toppings to a mini cocktail shaker, shake up the flavours and dress your custom treat.

The Magnum Pleasure Store's custom ice cream topping bar

Luxury ice cream toppings at the Magnum Pleasure Store
Luxury ice cream toppings at the Magnum Pleasure Store

Server shaking toppings at the Magnum Pleasure Store
Server shakes up a delightful flavour combination

I felt like indulging my sweet tooth and selected a mixture of chocolate flakes, dried coconut, ground hazelnuts and crunchy toffee bits, with a pinch of rock sea salt to truly highlight the sweetness of the ice cream (see below). I loved the signature ice cream bar I created, but to be honest, I don't think it's possible to create one that isn't delicious. Silky vanilla bean ice cream, rich Belgian chocolate and a selection of delicious toppings -- this is what ultimate pleasure is all about!
Magnum ultimate pleasure ice cream bar
My Magnum ultimate pleasure bar
If you're in the Toronto area and looking for an indulgent treat, I highly recommend checking out this luxe pop-up ice cream shop! However, make sure to visit by July 28th, 2013 because like all things exquisite, this Magnum ultimate pleasure experience is only available for a limited time.

Magnum Pleasure Store
11 Bloor Street West
Toronto, ON

View 11 Bloor St W in a larger map


Melanie said...

Oh my god! Joe was here?? I had no idea. That store is literally less than a block away from my condo!!! I'm said I missed him!

C2G said...

Hi Melanie! It was a media event that wasn't announced to the public :-( Hopefully he will be back soon!

Mone Alder said...

Why was not announced to us? mmm.... :(

Mone Alder said...
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