Monday, October 8, 2012

Maison Martin Margiela for H&M

Maison Martin Margiela is the guest atelier featured in this year's H&M designer collaboration and needless to say -- I'm super excited to shop this diffusion collection! Martin Margiela no longer designs for his eponymous Maison, but this collection will feature re-releases of signature designs from the house over the past few years. You can count on many of Margiela's iconic designs to be featured.

This preview of the ad campaign (above) provides a peek at one of the looks from the collection. The minimal and contemporary design of this overcoat gives a subtle nod to the avante-garde aesthetic that Margiela and the Antwerp Six are infamous for. Fashion collectors and fashionistas will definitely be lining up for this collection and I'm positive it will sell out in a matter of hours. The collection hits select H&M stores on November 15th.

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