Monday, October 17, 2011

Watch! Lady Gaga's MAC VIVA Glam Video

Lady Gaga stars in this new video for MAC's VIVA Glam lipstick AIDS fundraising initiative. Styled by Nicola Formichetti, Gaga appears to be ethereally floating and then dashing across the screen like a fairy or wood nymph. Images of her monsters (aka fans) flash over top of her and apparently messages from her fans inspired the design of her outfit.

I'm a huge Lady Gaga fan and I'm LOVING this video! It reminds me of the amazing Kate Moss hologram that opened an Alexander McQueen show back in 2006 (see below). Gaga truly has a knack for revisiting pivotal pop culture moments and she's extremely talented at reinventing and reinterpreting them to suit her marketing and artistic needs. As the saying goes, don't hate the player, hate the game.

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