Wednesday, July 20, 2011

Watch! Hussein Chalayan for Puma Black Label Video


Hussein Chalayan is the creative director for Puma and he brings his avante-garde vision to Puma's Black Label. Puma is definitely one of the leaders in challenging traditional notions of sportswear and the brand has previously collaborated with visionary designers like the late Alexander McQueen, Neil Barrett and Mihara Yasuhiro. This video provides a glimpse at Chalayan's collection for the Black Label, as well as, a behind-the-scenes look at his design inspirations and creative design innovations. I'm loving a lot of the pieces seen in this video, but the structured and sculpted sneakers are definitely the stars of this clip. Check it!

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