Sunday, May 16, 2010

Remember Now by Karl Lagerfeld

Remember Now is a short film directed by Karl Lagerfeld and it features pieces from Chanel's 2010 cruise collection. Visually stunning and oh... so... Chanel, or should I say Lagerfeld? Regardless, this is definitely a peek into a world that most of us can only fantasize and dream about. It's hard not to fall in love with the fabulous visuals of beautiful people wearing beautiful clothes set against a visually stunning St. Tropez backdrop.

It's such a clever marketing strategy and it definitely speaks on more levels than a print ad ever could. It will be interesting to see which other major fashion houses follow in Karl's footsteps and create extended commercials under the guise of short films...

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