Thursday, May 27, 2010

Photos: Ugg Australia Fall/Winter 2010 Preview

My latest piece for (follow the link to see more pics!)...

Earlier this month, I attended a preview event for Ugg Australia's Fall/Winter 2010 footwear collection. You may be familiar with the traditional fuzzy sheep skin boots that were made famous by celebrities like Kate Moss, Sienna Miller and Pamela Anderson. Uggs are a key piece of the boho-chic look and these stylishly comfortable boots effortlessly make bold fashion statements.

Jeanne Beker (of Fashion Television fame) was the MC for the night and the event was packed with fashionistas, media darlings and local celebrities. The crowd of Ugg enthusiasts oozed FABULOSITY and I delightfully spied Canadian music recording artists Pastel Supernova of Fritz Helder and the Phantoms and Ivana Santilli.

The highlight of the evening was a runway show comprised of mens, womens and kids boots, desert boots, winter boots, boat shoes, sneakers, flip flops, clogs, wedge platforms, slippers, flats and winter accessories. I didnt know what to expect, but I was impressed by the multitude of footwear styles, textiles, colours and patterns that this collection offered. Some pieces were definitely more versatile for day-to-day wear and other pieces were absolute show stoppers (like the dramatic Sheepskin Cuff Boots with the fluffy fringe)!

My favourite pieces were definitely the classic looks which included: the Leona wedge boot for women, the Ascot slipper for men and the camouflage Erin boot for kids (so cute!). I can easily envision these Uggs dressed up or down and worn day to evening. Ugg Australia has definitely pushed the design envelope for Fall/Winter 2010 without compromising the style and quality that they are renowned for.

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