Wednesday, February 24, 2010

Y-3 + The Last Magazine = The Third Wave

THE THIRD WAVE from THE LAST MAGAZINE on Vimeo.


I'm LOVING this video titled the Third Wave which features New York City Ballet principal dancer and choreographer Benjamin Millepied and a bunch of other dancers dancing in Y-3 attire. The graphic look and feel of this video really highlights these beautiful sportswear pieces and it's totally fashion porn - I'm addicted and I've watched it over and over again!

Artistic fashion videos set to music are definitely the way to take fashion advertising to the next level and I hope this concept catches on and we get to see more fashion houses collaborate with artists and performers to create stimulating and beautiful short films.

This video was made for thelast-magazine.com and other contributors include: Director Magnus Berger, Co-director Jacob Sutton, Producer Tenzin Wild, Choreographer Benjamin Millepied, music by Patrik Berger, and Styling by Alastair McKimm.

Source: Hypebeast

No comments: