Saturday, February 20, 2010

Comme Des Garcons for Speedo

This is the new swimwear collaboration from Comme des Garcons (CDG) and Speedo, and it features CDG's signature PLAY graphic of the heart with the eyes. I'm fascinated by how effective the heart and eyes graphic has functioned to identify and brand the PLAY Comme des Garcons line. This heart graphic is quickly becoming the new Milo of Bathing Ape - everyone's gonna want to rock it! I'm feeling these pieces and loving the simplicity.

Source: Hypebeast

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