Saturday, January 9, 2010

Lady Gaga - Creative Director of Polaroid

Lady Gaga announced her new partnership with Polaroid (see video above starting at the 1:20 mark) at this year's Consumer Electronic Show in Las Vegas. The Haus of Gaga will work on innovative Polaroid imaging products that will merge fashion, photography, technology and imaging.

I applaud Polaroid for trying this new and fresh approach to reviving their iconic imaging products. Lady Gaga is the perfect individual to help revitalize the Polaroid brand and she'll definitely take it to new heights with her limitless creativity and vision. Polaroid's instant cameras and films are such great creative tools and I can't wait to see what Gaga and her Haus come up with!

It will be interesting to see how well this partnership performs and to see what other companies and brands follow in this collaboration's footsteps...

Gaga's interview with CNBC about the Polaroid partnership - check it below (sorry, I couldn't figure out the embed code so it broke the layout of this post)!

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