Tuesday, May 12, 2009

Audrey Tautou for Chanel No.5

My most recent piece for slice.ca...

As I was catching up on my weekly fashion news, I came across this new short film/commercial for the Chanel No.5 fragrance starring Audrey Tautou (Amélie, The Da Vinci Code, Dirty Pretty Things) and Rodrigo Santoro (see it below). Known for selecting celebrities with their own personal style to star in their ad campaigns, Chanel has replaced Nicole Kidman with Audrey Tautou and I think that this is a perfect fit for their leading perfume. Audrey naturally exudes a simple elegance and self-confidence that is characterisitc of the Chanel No.5 woman. The film was directed by Amélie's Jean-Pierre Jeunet and it follows Tautou on a luxurious Orient Express type excursion from Paris to Istanbul. She encounters Rodrigo Santoro on her journey and Chanel No.5 brings these two strangers together.

I love the simplicity and fairy tale romanticism behind this film and Audrey Tautou gives a convincing and compelling performance - I'm dying to know what happens next?!!! The styling and cinematography is stunning, breathtaking and inspirational. We instantly identify with her character and are able to live vicariously through her character for two minutes and twenty seconds. Audrey is definitely more relatable and personable than Nicole Kidman was (see the Nicole Kidman for Chanel No.5 short film below) and this advert will definitely inspire many railroad excursions with Chanel No.5 lingering in the air!

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