Wednesday, March 11, 2009

Y-3 Spring 2009 Commercial

This is the new commercial for Yohji Yamamoto's Spring/Summer Y-3 collection, filmed by Darren Lew with the creative direction of Doug Lloyd. It is an exploration of a series of people's lives (adorned in Y-3) through a variety of surveillance cameras. The Y-3 pieces photograph well and the model casting for this commercial is spot on. It's cool, sleek, sophisticated, clever and totally Y-3 - I LOVE it!


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