Friday, December 19, 2008

Hedi Slimane for Prada SS 09


Hedi Slimane injects the Prada Spring 09 ad campaign with some punk rock chic by capturing Prada-clad Louis Simonon and Claude Simonon (sons of The Clash's bass player and manager Paul Simonon) "in moments of reflection and introspection".

You would never guess that these two youths had never modeled before and this ad campaign illustrates how seamless Hedi Slimane's transition has been from former creative director of Dior Homme to high fashion photographer. Hedi Slimane is definitely capable of, and he has already begun, making men's high fashion cool and coveted again. Although he isn't designing skinny jeans, smoking coats, and dressing Pete Doherty anymore - he is shaping and forming an aesthetic of how rock stars should look and be understood in the media.

Source: WWD

Prada

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