Thursday, November 27, 2008

Gucci Tattoo Heart Collection feat. Rihanna

Gucci has designed this special collection of white handbags and accessories featuring a tattooed heart graphic surrounded by trademark Gucci symbols. 25% of sales from this collection will be donated to the Gucci Campaign to Benefit Unicef which supports orphans and children in Africa affected by HIV/AIDS and provides them with healthcare, education, protection, and clean water initiatives. The collection will be available globally from November 19, 2008 - January 31, 2009.

I applaud Gucci for this charitable venture and I applaud Rihanna for using her celebrity status to support and raise awareness for such a great cause. Socially conscious luxury goods definitely help to alleviate consumerist guilt and I have a feeling that this Tattoo Heart collection will quickly sell out.


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