Thursday, July 31, 2008

Jude Law for Dior Homme Sport Cologne Commercial

Jude Law is the most recent celebrity to join the ranks of other male celebrities turned high fashion fragrance models (Matthew McCaughnahey for Dolce & Gabanna, Josh Hartnett for Armani, and Justin Timberlake for Givenchy to name a few...). I find it interesting to see which celebrities are selected to represent which fragrances - as these fashion houses are inadvertently socially constructing and redefining concepts of masculinity and what a man should look and smell like through their advertising. Are the celebrities selected for their looks? For their popularity? For their fashion sense? For their attitude? For their scandals? For their behavior in the press? Or all of the above?

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