Thursday, June 19, 2008

David Beckham Unveiled






The next phase of the David Beckham for Armani underwear campaign has been unveiled with a huge billboard at the Macy's in San Francisco. Apparently, David Beckham was at the launch and signed autographs. The highly anticipated new campaign images are slowly being revealed and will inevitably populate the Armani website later this month. It is interesting to watch the video and to see just how crazy-excited that the fans can get. I am impressed by the David Beckham brand as it has extended itself even further - beyond Posh Spice, beyond football, beyond cologne, beyond fashion, beyond sex symbol status, and beyond unattainability. Perhaps it is the unattainable quality which keeps fans and followers loyal and always returning for more - they want or want to be David Beckham, but never will.

www.armani.com

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