Thursday, May 29, 2008

"Tyra" The Brand


Tyra Banks is featured on the cover of the most recent issue of the New York Times Magazine and it has an in depth interview and article about how Tyra has established herself as a brand to be reckoned with. Like Martha Stewart and Oprah Winfrey, Tyra has definitely forged a media identity and a coinciding lifestyle associated with that identity. Tyra the identity is: a strong independent woman of color motivated to inspire and empower all women to better themselves, to be true to themselves and to follow their dreams. Tyra the lifestyle is: self-aware, self-confident, self-fulfilling, intelligent, beautiful, fashionable, and fierce. Every project that she is involved in, whether it be her daily talk show or America's Next Top Model, reinforces the Tyra mission of self-discovery and self-fulfillment with a prerequisite touch of fierce-ness to invigorate.

Strategically, Tyra has identified her niche: self-empowerment, and her target market: women who identify with the Tyra mission; now, she just needs to focus and exploit these assets to their fullest. It will be interesting to see just how far the Tyra empire expands - will she come out with her own magazine? Create a diffusion fashion line? Produce movies of the week? The possibilities are endless for Bankable productions and Tyra has definitely come along way since her days on the Fresh Prince of Bel-Air. Tyra has thought outside of the supermodel box and her career longevity is a testament to her intelligence and business savvy. She has absolutely worked hard for the money and is the queen of smiling with her eyes!

Read the NY times article here: www.nytimes.com

Yay to Tyra the Brand and yay to Tyra for being her FIERCE self!!!

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