Wednesday, April 2, 2008

Madonna - 4 Minutes Music Video Premiere

I just came across this clever and BRILLIANT marketing campaign for the new Madonna video for the first single, "4 Minutes", from her new album Hard Candy. Upon opening the site, a stop watch opens with Madonna's voice emulating the sounds of the stop watch, "tick-tock tick-tock tick-tock tick-tock". There is no further navigation or other pages to view - clearly suggesting that this is the countdown to the premiere of her new music video for "4 Minutes", which will be shown on this site on April 4, 2008 at 4:44PM. This is a clear example of how artist's have embraced the mass appeal of the internet and the effectiveness of mass communication. I am postive that strategic ad buys were made in markets that are highly influential from a viral marketing perspective - I discovered this ad myself on an entertainment blog. This ad campaign reinforces the notions that Madonna is: the ultimate business woman, a true visionary, and always ahead of the game.

Yay to Madonna for always being able identify those exploitable markets and making them WORK for her!


www.tick-tock.tv

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