Wednesday, April 2, 2008

Kylie on Dancing with the Stars

I am a huge Kylie fan and it was refreshing to see her make her North American debut on such a highly viewed and fitting show for her. Kylie has had many incarnations (Indie Kylie, Pop Kylie, Dance Kylie, Party Girl Kylie, etc.), but I definitely think that "Dance Kylie" is the incarnation that she needs to assume and this identity will WORK for her and sell in America. Canadians already know about Kylie and she already has a huge following here. It is interesting how difficult the American music market can be to break into for an artist - specifically, if that recording artist does not simply regurgitate trite and formulaic sounds. Kylie's performance on Dancing with the Stars coincided with the American release of her latest album "X" (which was already released in Canada in 2007) and her unique sound definitely challenges viewers and listeners to think about the music that appeals to them. The first American single, "All I See", was featured in her performance last night and it is interesting that this was the single chosen to be released first in America. In addition, a remix of "All I See" was made which includes a rap artist named Mims. The first single released in both the UK and Canada was "2 Hearts" a completely different sounding single. It is interesting that EMI America chose "All I See" to be the first American single and that they chose to add an urban flare to it with Mims rap. Pop music with rap collaborations tend to sell better in America and hopefully this strategy will break Kylie into the American market; the pop music/rap collaboration worked well for Nelly Furtado and even Madonna is now attempting this strategy. Personally, I feel that EMI America should have used any one of the following tracks as the first single, and in this order, from her album: In My Arms, The One, Wow. It will be interesting to see how "X" performs in sound scan metrics. Check all of these discussed tracks below...

Yay to Kylie for introducing her sound to America and making Americans think!

www.kylie.com







3 comments:

Anonymous said...

Kylie is DA BOMB!!!

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