Tuesday, April 15, 2008

Gossip Girl - OMFG


I am LOVING the new ad campaign for the new episodes of the hit television show Gossip Girl. Gossip girl is a tele-drama that follows a group of teenage New York socialites and the story is told in a blog-style narrative; it has been at the top of the Nielsen television ratings. Gossip Girl is based on a series of books by author Cecily von Ziegesar and it has been brought to television life by Josh Schwartz - who also created The OC. With the advent of the writers strike, Gossip Girl fans have been stuck with repeats, but these new episodes of Gossip Girl are being promoted and hyped as even more racy and shocking then prior episodes. To add to the controversy, in the first new episode since the writers strike, a gay character will be revealed. I love the simplicity of this ad and the brilliance of recognizing and incorporating the primary communication language of the show's target audience - texting. This ad effectively and efficiently speaks directly to the show's target audience/market in a way which is socially relevant, intriguing, and cool. OMFG (texting acronym for Oh My Fucking God) is all that needs to be said.

Yay to this thought provoking ad campaign for Gossip Girl!!!

www.gossipgirl.net

www.cwtv.com/gossip-girl

2 comments:

Anonymous said...

Clever

SexiBoo said...

OMFG - I love this ad!!